- AI persona allowed?
- Yes. Fictional personas are allowed — impersonating a real person or brand is not.
- Disclosure is mandatory when
- Photorealistic video or realistic-sounding audio that was digitally created or altered must use Meta's disclosure tool. Profiles that feature an AI-generated person should turn on the AI-generated profile label — since August 31, 2026, unlabeled ones lose reach.
- How to disclose
- Turn on the "AI-generated profile" label in your profile settings (Instagram's help page has the current path), and use Meta's AI disclosure option when you post a Reel with a photorealistic persona or a generated voice.
AI-generated creator — the persona isn't real, the content is.Made with AI — this persona is AI-generated.- Using a real person's image, name or likeness to deceive
- Posting realistic AI video or audio without the disclosure
Meta says it may apply penalties for undisclosed realistic video or audio, and Instagram limits the reach of unlabeled profiles that feature an AI-generated person — they drop out of recommendations until the label is added or an appeal succeeds.